Running events are a boon to local business! The inaugural Blue Ridge Marathon on the Parkway attracted 942 runners, who in turn delivered about $350,000 in local revenue. Race directors also presented a $20,000 check to Friends of the Blue Ridge Parkway. From the Roanoke Times:
“The endurance athletes who ran up two mountains in Roanoke’s first marathon in 24 years brought with them $350,000 in economic activity, event organizers said.
“The Blue Ridge Marathon on the Parkway helped generate revenue for hotels, restaurants and retailers when it was held over the last weekend in April, organizers said.
“The economic study was the first glimpse of the event’s financial and marketing impact on the region. Event organizers said Tuesday that the 942 participating runners traveled from 34 states and England and in a post-race survey reported a high satisfaction rate of 99 percent. They cited the attractive course, amenities and community support.”